
Mardi Grass is more than a footprint — it’s a season-long series of high-energy events inside Soulard Mardi Gras, each delivering unique sponsor touchpoints.
Schedule of Events
Verizon Cajun Cook-Off (Jan 31) — Culinary kickoff with 2,000+ foodies, chefs, and culture seekers.
Run for Your Beads 5K (Feb 7) — Thousands of runners and spectators, wellness-forward and recovery-driven.
Taste of Soulard (Feb 7) — 30,000–40,000 attendees, with Mardi Grass adjacent to the main check-in hub.
Bud Light Grand Parade Day (Feb 14) — 150,000+ revelers, 80 floats, and Mardi Grass anchoring Lafayette for the post-parade surge.
Together, these four anchor events give sponsors multiple moments of connection — from intimate, lifestyle-focused activations to the largest single-day cannabis visibility opportunity in the country.
.Why Sponsors Choose Mardi Grass
Proven platform: Trusted by leading brands with a 90%+ return rate.
Massive audiences: Hundreds of thousands of festival-forward attendees across the series.
Momentum: Bigger footprint, more flexibility, and new sponsorship pathways for 2026.
Cultural alignment: The only cannabis District embedded in Soulard Mardi Gras.
2026 is the most accessible Mardi Grass yet.
The lowest entry cost in four years
New à la carte and choose-your-own-adventure activations
Sponsorships designed to scale — from single events to season-long visibility
⚡ Sponsorships are limited, and momentum is building fast.
👉 View the deck to see what's available and the secure your spot at Mardi Grass 2026.
LET THE GOOD TIMES PRE-ROLL!!!